The Brigham's campaign started with a classified ad in the International Herald Tribune that read: "ATTENTION ICE CREAM FANATICS. Brigham's is the best ice cream in the world. But it's available only in Boston, Massachusetts. Tell us how far you would travel and the extremes you'd go through to get Brigham's Ice Cream." At the bottom was a fax number.
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My extremely subjective impression of the field of academic psychology is that Zimbardo is considered to be a huckster (and perhaps always was) and not a researcher that people take seriously. Does anyone know if my impression is accurate or not? 2ff7e9595c
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